Now booking  ·  48-hour turnaround  ·  No monthly

Blue Collar Business Owners

Stop losing jobs you never knew you had.

Book a 15-minute call

No pitch deck. I ask about your phone, your quotes and your follow-up.

52% of calls to a home service business reach a person Invoca, 70M+ calls, 2026
<3% of callers sent to voicemail leave a message Invoca, 2024
42 hrs average time a business takes to reply to a lead Harvard Business Review, 2,241 companies

You do good work. People call you back.

The problem is that the things which bring the work in still run through one person. The phone. The quote. The follow-up. And the leaks are quiet, because the evidence deletes itself: the guy who calls at two on a Tuesday and gets no answer doesn't leave a voicemail and doesn't call back. You never find out he existed.

The more you have on payroll, the more each one of those costs you. For one guy in a truck, a missed call is a lost job. With six on the clock, it's a lost job and a crew you paid for anyway.

Sound familiar

How it works

One fix. One time. No monthly.

  1. A fifteen-minute call

    I ask about the phone, the quotes and the follow-up. No deck, no discovery process.

  2. We find the leak using your numbers

    Your call log, your quote list, your review page. Not a benchmark from somebody else's business.

  3. The price comes off what that leak is worth

    If the fix doesn't pay for itself several times over on your own arithmetic, there's no reason for either of us to do it. One time. No monthly to me.

  4. Half up front, built in 48 hours

    You give me about fifteen minutes of answers and then you don't touch it again.

  5. You approve it, then you pay the rest

    You see the finished thing working before the second half is due. You own it either way.

Book a 15-minute call

Fifteen minutes on the phone. I'll tell you which of these you're losing money to.

The evidence

I'd rather show you the research than ask you to trust me.

I don't have a wall of testimonials yet. So here is the actual research behind what I fix, with the source named and the sample size attached, so you can go look it up yourself.

Your rating moves your revenue. Not correlation. Cause.

One star = 5–9% of revenue

Matched star ratings against real state tax records and compared businesses that landed just above and just below Yelp's rounding threshold. Near-identical businesses, one with the higher displayed rating. The effect held only for independents. Chains showed nothing. It was also stronger when more reviews sat behind the rating.

Michael Luca, Harvard Business School Reviews, Reputation, and Revenue: The Case of Yelp.com. Independent restaurants, Washington State, 2003–2009.

Replying to reviews raises your rating by itself.

+0.12 stars, +12% more reviews

Businesses that started replying gained rating and volume; about a third picked up half a rounded star inside six months. The mechanism is the useful part: ratings rose because unhappy customers stopped posting flimsy complaints once they could see the owner was reading.

Proserpio & Zervas, Marketing Science Vol. 36 No. 5, 2017. Tens of thousands of hotel reviews, peer-reviewed.

The business that answers first usually gets the job.

7× more likely within the hour

Researchers sent test enquiries to 2,241 companies and timed the replies. The average answer took 42 hours. Nearly a quarter never answered at all. Replying inside the hour made a company seven times more likely to qualify the lead than waiting until the next day.

Oldroyd, McElheran & Elkington, Harvard Business Review March 2011. 2,241 US companies, audited with test leads.

About half the calls to this industry never reach a human.

52% answered, 73% if it rings longer

Measured across more than seventy million real calls to home service businesses, not surveyed. The second number is the one worth knowing: the answer rate climbs to 73% when the phone is allowed to ring past thirty seconds. A lot of the loss is happening in the first few rings, and that part is free to fix.

Invoca, Home Services Lead Conversion Benchmarks 2026. 70M+ calls. Platform data from their own customers, which skew toward larger operations.

And the one I won't quote a study on.

Everybody in my business quotes you a number about what your old customers are worth. I went looking for the research behind those numbers and it isn't there. The famous one is a 1990 thought experiment that two separate research groups have since pulled apart.

So I'm not going to quote you a study on that one. I'll pull your own list and show you how many people haven't heard from you in two years.

Before you book

Questions contractors ask me.

What's this going to cost me?
Depends on what one job is worth to you and how much is leaking. On the call we work that out using your numbers, and the price is a fraction of it, or there's no reason for either of us to do it. One time. No monthly to me.
How long does it take?
48 hours from the deposit. You give me about fifteen minutes of answers and then you don't touch it again.
What if I don't like it?
You pay half up front and half when you approve it. If you don't approve it, you don't pay the rest and you keep what I built.
I've been burned by a marketing guy before.
Most guys I talk to have. What burned you was a monthly with nothing attached. This has something attached. You see it before you pay for the second half.
Do I have to sign anything ongoing?
No. I'm not putting you on a retainer before you've got a reason to trust me. If you want to keep working together after, I'd love to. That's a separate conversation you start, not one I lock you into.
Will I have to pay for software?
Sometimes. If a piece of it needs a subscription, it's in your name on your card, and I tell you exactly what it costs before you pay me a dollar. Most of what I build has no ongoing cost at all.
How are you different from the AI phone people who keep calling me?
They're selling you a monthly subscription to a thing they didn't build for you. I find the one place you're actually losing money, fix that, and leave.
You're young. Why should I trust you with this?
I am. I was on a ladder with my dad from thirteen to eighteen, and I fixed this exact problem for his company, and it runs without him now. You'll also see the work before you pay the second half, so you're not trusting me, you're checking.
What if my problem isn't on your list?
Then I'll tell you on the call and you keep whatever I found looking into it. This only works on businesses that already do good work, and not everybody's a fit.
Can you just tell me the price now?
It'd be like handing a mechanic your keys and asking the price before he's opened the hood.
Book a 15-minute call

Got a question that isn't here? Ask me on the call.

Who you're dealing with

I was one of you. I worked for one of you. I still do. I just put the ladder down.

No agency, no account manager, nobody you get handed off to. You talk to me on the call, I build the thing, and I'm the one who shows it to you.

2022. Me on a Christmas light install, ladder running up the brick behind me.
2023. Me on a roof, running a line of lights along the shingles.
2023. Me in a backyard mid-job, covered in dirt.
2026. Me at my desk, building this.

Fifteen minutes. Your numbers, not mine.

If there's nothing leaking, I'll tell you that on the call and you've lost a quarter of an hour.

Book a 15-minute call
Book a 15-minute call